Site Promotion Tools: Let’s Get Creative

Some websites provide a squeeze page to encourage visitors to register while others offer free membership to encourage new site visitors to pass along their contact information for a free gift.

There is another method that can help you build your list. The use of a sweepstakes can be an unusually strong enticement for some visitors to register. This article isn’t intended to delve into the psychology of why it works, but a lot of people do enjoy the element of chance. These individuals are more than willing to pass along their contact information for a chance at something that intrigues them.

If you are a writer you might offer a copy of your latest book through random drawing. If you are a recording artist you might put together a grouping of signed CD’s to pass along and if you are a business owner you can provide a pack of products you offer that will be shipped to the winner in a sweepstakes drawing.

You don’t have to provide a new car or a Caribbean cruise for individuals to be willing to sign up. From a purely practical standpoint the odds are in your favor that the long-term list building benefits far outweigh whatever expense you may have in your sweepstakes.

Some sites find these sweepstakes so successful they often conduct new sweepstakes quarterly or even monthly.

Some websites have even found a way to maximize site visitation by holding contests that invite the creativity of their site visitors to be the springboard for site registration.

For instance, a national snack chip manufacturer invited their customers to come up with a thirty second commercial that they’d like to see used in the Super Bowl advertising. An incredible amount of videos were submitted. That’s when this creative marketing strategy went into overdrive. Visitors could go the company website and vote for the video of their choice. The proviso was that you had to sign up to cast your vote.

As you take the total number of video submissions times a concerted grass roots voting recruitment effort by these amateur video producers it’s easy to see the registrations for this site increased by multiplied thousands.

A canned soup company promotes a ‘vote for your favorite NFL team’ event each year that includes a philanthropic twist. For every vote for your team they will give one can of their soup to feed needy individuals in the US. In this case the business taps into a different type of consumer who is willing to help others in every way they can. In this case it involves registering to send a can of soup to the needy in their community while allowing them to show team spirit.

Get creative in discovering new ways to promote your website. Use existing tools or create something that fits your own unique personality and business style.

Internet Marketing Company and Choosing The Right One

So you are finding it harder and harder to beat our your competition for those internet leads or sales. You used to be able to do the internet marketing yourself including email marketing, paid search marketing, and search engine optimization of your site. Now you need to hire a professional internet marketing company to help your business succeed on the internet.

What you need to know about many internet marketing companies is that they charge a large amount of money and then outsource the work over seas or higher some college kid to do the work. The problems with this are that you are getting mediocre work for a really high fee. Many times, you won’t even break even on your internet marketing investment.

First you need to hire a local internet marketing company to do the work for you. Check out their website and see if they have case studies. See if they will share results on previous or current internet marketing projects. Ask them if they do the work themselves and who specifically will be working on your project. Do you have access to them during normal business hours. Will they offer weekly reporting and weekly status calls to update you on your marketing investment ROI.

Second you need to know what type of fee structure they offer. Is there an hourly rate, by project rate, or can you pay based on performance. Where you pay them a percentage of sales or a cost per lead. Internet marketing companies can charge anywhere from $50-$500 an hour, a minimum monthly fee of $2,500 up to 100s of thousands of dollars and more.

Get several quotes with references for each marketing company. Find out if they offer many in house products or specialize in just one or two. Internet marketing agencies offer services in email marketing, social marketing, paid search marketing, mobile marketing, display marketing and more. Make sure the company you choose has been working with the particular marketing service you need for at least a year and it’s not a secondary service that they spend minimal efforts trying to make it successful.

When it comes to choosing an marketing company to help increase your leads and sales, take your time, ask lots of questions. Don’t be afraid to ask simple questions about terms that bring up and how they are going to run your campaign. Go to Wikipedia if you don’t understand what they are talking about. Share the proposal with multiple people within a firm and don’t be afraid to negotiate pricing. If they believe the marketing service will help your business succeed, they will provide clear answers and data right off the bat.

Make sure they have an office where you are able to meet them on a monthly basis. You can either meet at the internet marketing companies location or have them meet at your location if you are short on time.

Have a legal adviser look at the contract if you plan on working with the marketing company for more than a month. Make sure any language that should be in the contract to protect your companies best interest is in there. If the marketing company does not agree to add the extra language, then you need to find another company.

Why Finding a Legitimate Internet Home Based Business Marketing Opportunity Can Change Your Life

Legitimate home based businesses are changing lives by the number’s. All types of people are turning more to the internet as a primary source of income. The ability to work from home sounds much better than waking up in the morning, and traveling everyday to work to provide an income for you and your family. More and more people realize that the internet is becoming more than just a place for information. Specifically this young man that worked as a housekeeper and know works from his house. Keeping his business together!After moving from South Africa to the United States in January 2008. He worked as a pool engineer at the Marriot Grande vista for 6 months. After his contract ended there he moved to Utah in a small tourist town. His agent got him a job as a housekeeper. He worked for 11 months at a job he did not like not one bit.Surfing the internet a couple of times made him come across home business opportunities. Not really sure about what this was all about he started leaving his email on a couple of home business sites.So after some more investigating his email account with yahoo was overflowing with all different types of opportunities. MLM, affiliate marketing, direct marketing, network marketing and so on. Forcing him to abandon his email account because he was getting information overflowTrying out the most trusted one of all eBay. He realized that there was just too much competition out there taking over that hole market. And plus no one was really making that much. Unless they were there from the start.Then he went on to the next trusted site Google. And realized that by the time they sent him his free kit, that he had to pay shipping for only. They charged his account $72,91. And by the time the cd came it was old information that was no longer being used in this ever changing internet.So after being scammed a couple times, like most of us. He was reluctant to most opportunities. But new that there were people making a lot of money online. He was feeling the pain of missing home. And not being able to be with his family and friends that were 25 hrs away by plane. And was in desperate need to change his situation.And then it all changed when he read the “coffee house letter”. And had that feeling when you know something is real. So he signed up with this online marketing company. And never looked back.When I asked him…What made him think his in a legitimate home based business? He said.When you in a community of people and mentors that are living the success that you want. Everything becomes much simpler and more clearer, not easy! But the outcome that you want from your online business has already being achieved and done. So by that you know, all it’s gonna take is some work from you. Just like the person that got what you want, he had to work towards it. And before he had that success. He knew and seen people and mentors in that community,that had what he wanted to. Legitimate home based businesses have those type of people that you want to associate yourself with. The one’s that have being there and done that and are still doing it.There are legitimate home based business out there, you just have to make that important decision. Because in the end it’s your life and you are held accountable for the things you do. Reading the coffee house letter changed my life just like it did his.

Create an Army of Followers For Your Home Based Business With Twitter

If you’re like most people, you’re still trying to figure out exactly how Twitter works, and how it can fit into your home based business marketing strategy. Well, don’t fret because you’re not alone. Many novice and experienced marketers alike are figuring out how to integrate this powerful social media tool into their marketing plans.Launched in 2006, today it is estimated that approximately 5 million people are Twitter users, with approximately 5 to 10 thousand new users joining every day. Clearly, this social networking site has the potential to put your home based business in front of thousands of prospective customers in a matter of minutes.Twitter is a public forum, and some have described it as “instant messaging to the public.” Here’s how Twitter works, on a basic level: Twitter allows you to post texted-based updates, or short messages called “Tweets” limited to 140 characters per tweet. Tweets are displayed on the poster’s Twitter profile, and delivered to those people or “followers” who have signed up to follow you on Twitter. The good news is that you can post an unlimited amount of tweets per day related to your home based business, allowing you to get around the 140 character limitation. When individuals signup to follow you on Twitter, they will see all of your tweets, therefore, the key is to establish a large group of followers who will see your updates on a regular basis.Once you establish your Twitter account, you can begin to build a following by searching for people who have a Twitter account and viewing their followers list.When you view their followers, you can simply click on the button to the right of the person’s picture, and follow each of those individuals on Twitter. Because many individuals set their accounts to automatically follow you back, by following others on Twitter, you can build a massive following of your own quickly, and therefore, build a following for your home based business.Another way to build a following is to simply tell all of your family, friends and associates to sign up as your followers on Twitter. You should also place your twitter URL on all marketing and promotional items. Once you have established a large enough following, you’ll really be able to leverage the power of mass communication. For example, a home based business owner with a following of 100 can literally tweet home base business or product information to those 100 individuals on a daily basis with no costs and minimal effort.Because Twitter is a public forum, however, it’s important to remember to keep your tweets professional, while still giving a personal touch. Tweeting about home based business updates or product information is fine, as long as you balance those posts with helpful or useful information from your particular niche of the home based business industry. Too much self-promotion on Twitter can leave a bad impression among the Twitter community, and can actually damage your business reputation on the long run.

Your Home Based Business Affects Family Life

A very important issue for entrepreneurs to consider is how your home based business affects family. A lot of dexterity and persistence is required to raise a family and to develop one’s home business simultaneously. Both these tasks are undoubtedly full-time jobs. You should be very clever at striking a fine balance between the two.When you run your enterprise from home, your office and your family space are very close to each other. As the owner of a home venture you should learn how to deal with the situation when you are working within just a stones throw away from your family.Once you decide to work from home, your work schedules are bound to overlap. Since it is you who have made the decision to operate from home, it would be inappropriate for you to overlook your family responsibilities and not realize how your home based business affects family in a negative way.Taking time out:While you are busy looking after the affairs of your home venture, you should take out quality time to spend with your family. Learn to organize your time. Working from home does not mean that you should keep working endlessly.It is a common grievance against the owners of home businesses that they often forget when to stop working. They are busy performing various business-related tasks all the time. As a result, a lot of resentment starts brewing in the family which may snowball into an unpleasant situation and it may become very difficult to rectify.Don’t rush to check emails after the dinner or start doing bookkeeping early in the morning right after your family wakes up. You could instead use this time for interacting with kids and spouse.Bonding with family:It would be wise for you to schedule a certain number of fixed hours for your business, although sometimes it could become inevitable for you to work longer hours. Do not spend excessive time on your business, otherwise you may find it difficult to keep your family life intact. This is a perfect example of how your home based business affects family in a bad way.It would be a good idea to set aside a particular date in the week, especially on the weekends when the kids are at home. This time should be designated as family time. It will be good for you as well because, you cannot work continuously all through the year. It is not good for your health and it is really bad for your thinking.When your thinking does not function smoothly, it will reflect on your business and your business will suffer. Ensure that during the family time you do not accept any phone calls, appointments or attend to any other business matters.Take your family out on weekends for dinner and have fun. Talk to your kids and get involved with their life. Show them that you really do care for them and you love them.If you make your business your life you will see that your home based business affects family in a negative way:No matter how busy you have been with your business, always spend some quality time with your family. You will feel rejuvenated and geared up to return to work.

Small Business Consulting Helps Small Businesses To Survive And Thrive

The global financial crisis has affected businesses of all sizes and from all over the world. However, the small ones were most affected by it and makes an already cutthroat industry even more challenging than it already is. If your company is in trouble and you want to get back on track, you can seek advice from a small business consulting service. An expert consultant can therefore serve as the lifeline for any business.

During times of economic downturn, small business consultants can help business owners to come up with a recovery-action plan. This is what every business needs in order to overcome the challenges posed by the economic market. Furthermore, it is also what spells the difference between survival and defeat for your business with such a competitive industry.

The first benefit of a small business consultant for struggling business owners is in terms of re-focusing on your tasks. These professionals have the knowledge and expertise to cope with whatever challenges are being thrown to your business. Hence, they can provide the support you need through this difficult time.

These professional consultants can show you ways in which you can bring your business on the right track. They can provide assistance in any of the following: developing effective marketing strategies, setting practical goals (short- and long-term), and business planning. The main focus for these small business consultants would be to demonstrate more creativity in your business. At the same time, they can provide the professional guidance needed so you can make informed decisions that will affect your business’ performance in the future.

The support system provided by expert consultants to your business can go a long way. The experience they have gathered in the industry will give them the edge when properly tracking your performance and what else you need to do to improve your current standing. They can even suggest new tips and techniques to apply into your business to improve all aspects of your business operation and move it forward.

Most consulting processes will follow a distinctive pattern in order to help small businesses to survive and thrive in the economic downturn. First, a small business consultant will try to get to know more about your business. They will conduct a comprehensive discussion with various personnel handling the different departments in your business, or the business owner itself, if you have limited manpower. The next step involves designing a plan of attack and recovery action so you can identify opportunities to take advantage of and overcome any hurdles that is preventing your business from reaching its goals.

The best thing about small business consulting is that they do not leave you when that is done. Instead, they help to implement the plans you have made and supervise it until you regain stability in your business. Thus, you need to choose a consultant with several years of experience so you can be confident they know what they are doing. Expert consultants tailor their services according to the size and needs of your business so you can leverage them to facilitate growth.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.